Design the Salik Tag and Win Prizes Worth AED 100,000
Dubai is inviting creativity to move alongside its roads.
A unique design initiative has been launched, giving artists, graphic designers, illustrators, and creative minds the chance to design the Salik toll tag and win exciting cash prizes, while having their artwork featured across thousands of vehicles in the city.
This competition is more than a design challenge—it’s an opportunity to turn everyday urban movement into a canvas for creative expression.
What Is the Salik Tag Design Challenge?
The Salik Tag Design initiative invites creatives to redesign the iconic toll tag used on vehicles across Dubai. Participants are asked to create original artwork inspired by Dubai’s culture, identity, heritage, and future vision.
The selected designs will be printed on official Salik tags and used by drivers across the city—making the winning artwork part of Dubai’s daily life.
Who Can Participate?
This opportunity is open to:
Graphic designers
Artists and illustrators
Calligraphers
Creative students
Emerging and established designers
Whether you are a professional designer or a passionate creative individual, this competition welcomes diverse perspectives and original interpretations of Dubai.
What Can You Win?
Participants stand a chance to win attractive cash prizes, along with wide recognition.
🏆 First Prize: USD 15,000
🥈 Second Prize: USD 7,000
🥉 Third Prize: USD 5,000
Beyond the prizes, winning designs will be officially showcased and distributed on Salik tags across the city—giving creators exceptional visibility.
What Kind of Designs Are Expected?
Designs should reflect:
Dubai’s cultural richness
Modern lifestyle and innovation
Heritage and future vision
Personal creative interpretation of the city
The design must be visually clear, impactful, and suitable for a small-format tag used on vehicles.
Design Guidelines (Summary)
To ensure production quality and consistency, submissions should follow these principles:
Original artwork only
Clean, simple, and strong visual concepts
Limited color usage
High-resolution, print-ready design
Vector-based files preferred
No use of official portraits or sensitive imagery
Designs must be suitable for real-world use on Salik tags.
How Designs Are Selected
Submissions are reviewed by a professional committee based on:
Creativity and originality
Visual clarity
Relevance to the theme
Suitability for Salik tag application
Only the most impactful and well-executed designs will be selected.
Why This Opportunity Matters for Designers
This initiative offers creatives:
Public exposure across Dubai
Recognition from major institutions
A chance to leave a creative mark on the city
Financial rewards
Portfolio credibility
Few design opportunities allow artwork to become part of a city’s everyday movement.
About Salik
Salik operates Dubai’s electronic toll system, enabling smooth, free-flowing traffic across key roads. By introducing creativity into its toll tag design, Salik is connecting art with infrastructure, making creativity visible in daily urban life.
Submit your Work
Visit Official Platform of Salik and Sumbit your work : https://tagdesign.salik.ae/
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